I’m a huge fan of Apple and almost everything they make because they have an incredibly effective design process and release strategy that facilitates the creation of consistently great products. Even when they screw up, the magnitude is usually far lower than with other software companies: I’d rather use Apple’s worst than Microsoft’s best.
App review isn’t inherently a flawed concept — the current system just has some problems. Apple has fixed many of the problems we’ve had so far, but this is the one glaring exception that, despite what may be happening behind the scenes, appears to the public as if it needs the most help and is receiving the least attention from Apple.
I’ve heard this before – it’s not that the App Store review process is inherently flawed, it’s just that some parts are quirkier than others.
By and large, the App Store works – there’s no way you’d reach the audience you do with the App Store than if you just tried to do your own little marketing. The 30% cut that Apple take is a small price to pay for what is essentially, worldwide marketing…