Speaking of excellent production values, think about how much goes into a Disney trailer:
The creative 8-bit intro, that smoothly transitions to the same Disney animation you all know and love.
The music that starts up when the small titles do “this holiday season“.
The short clips showing parts of the movie that set the scene.
The way the music pauses every time there’s amusing dialogue, then begins right as another title clip plays.
Sure it’s a tried-and-true formula, but there’s good reason for that: it works.