The reason I love my iPhone isn’t because it’s made by Apple, it’s simply because I think it’s the best mobile device ever made. And that’s where I’m going with all this — just hang in there, I know there’s probably some cute kitten with overlaid capitalized text on Facebook you’re thinking about checking out. The reason I compare every device to an iPhone is not because it’s an Apple product, it’s because Apple has done something that no other manufacturer in the world has done. Apple has created a product that isn’t a product. It’s a seamless, effortless, enjoyable extension of your computer and your life. In fact, you could now argue that a computer is just an extension of your phone, and you’d be right.